Marketing Plan Assessment Tool - deAsra Foundation

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Services > Tools > Marketing Plan Assessment Tool

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Assistance in applying for Udyam Registration.
Information on document requirements.
Information on the process.
Follow-ups with the associated government department.

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Noting specific.

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Step 1 of 11

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Please fill your personal details. You will receive the result of Marketing Plan Assessment Evaluation on your e-mail id.

About Me
Name*
First Last
Country Code*
Phone*
Comma Separated Emails
Email ID
Business Name
Business Sector*

* All Fields are mandatory.
Customer Segmentation
1. Have you decided your Target Customer Segment?*
Target Customer Segment: Customer segmentation is the process of dividing customers into groups based on common characteristics. For example, Maggi is marketed to young mothers.
- Yes
- No
- Don't Know
2. Have you identified the needs of the Target Segment?*
Target Segment Needs: It is based on differentiated, validated needs that customers express for a specific product or service being offered. For example, young mothers need a quick, tasty snack for their children.
- Yes
- No
- Don't Know
3. Have you thought about why the Target Segment would pay for your product or service?*
Pay for Product/Service: Customers pay for the value/ benefit they might receive from the Product/Service. For example, "2 minutes" snack.
- Yes
- No
- Don't Know
4. Have you thought about what could stop them from being your customers?*
What would they not buy: For a number of factors like income, spending capacity, competition, location. Many mothers today prefer "healthy snacks".
- Yes
- No
- Don't Know

* All Fields are mandatory.
Competition
5. Have you identified your competitors and listed their USPs (Unique Selling Points) and Positioning?*
Competitive analysis: Find out what your competitors are doing, their products, its USPs & pricing.
- Yes
- No
- Don't Know
6. Is the market crowded with competition? (Do you have many competitors?)*
Competition: Too many competitors limit your business growth.
- Yes
- No
- Don't Know
7. Have you studied your competitor's promotion strategy?*
Promotion: It helps in designing your marketing strategy.
- Yes
- No
- Don't Know
8. Have you studied your competitor's pricing strategy?*
Pricing: It helps in making your pricing strategy.
- Yes
- No
- Don't Know

* All Fields are mandatory.
Product & Product Positioning
9. Have you finalized your 'Hero Product or Service'?*
Hero Product: Typically, customers know your business for one or a few products (though you may be offering many products). For example, McDonald's is known for 'burgers' and Pizza Hut for 'pizzas'.
- Yes
- No
- Don't Know
10. Have you decided on your USP (Unique Selling Point)?*
USP: USP is the unique benefit exhibited by a product that enables it to stand out from competitors. For example USP of "Dominos" is quick delivery, whereas USP of Pizza Hut is "restaurant dining".
- Yes
- No
- Don't Know
11. Is your product/service and benefit differentiated from competitors USP/ Benefit?*
Differentiated USP: should be unique for the customers to set expectations right about your offerings.
- Yes
- No
- Don't Know
12. Can you define your product's speciality in one line?*
One line product description: It helps people identify a word/attribute with your brand. For e.g.: 'Daag Achche Hai' instantly helps people connect with Surf Excel.
- Yes
- No
- Don't Know

* All Fields are mandatory.
Pricing
13. Is the pricing of your product/ services aligned to the perceived value?*
Perceived Value: Customers think of a product as Premium, Value for Money or Cheap. For example iPhone has a 'Premium' perception, Motorola phones have 'Value for money' perception and Oppo have 'Cheap' perception.
- Yes
- No
- Don't Know
14. Is the pricing of your product/ services aligned to the spending capacity of your customers?*
Spending Capacity: When Tata Nano was launched, Tata Motors wanted to target 2 wheeler buyers. They had a pricing strategy to attract that segment.
- Yes
- No
- Don't Know
15. Is the price of your product competitive?*
Competitive Pricing: Customers compare the prices from various providers before finalizing their order.
- Yes
- No
- Don't Know
16. At any point, have you thought about the pricing structure which may include offers, discounts, referral schemes, etc.?*
Offers: Offers, discounts, referral schemes help in increased sales and also help in brand recognition within your TG (Target Group).
- Yes
- No
- Don't Know

* All Fields are mandatory.
Promotion
17. Have you decided the medium and channels of promotion?*
Medium/ Channel of Promotion: There are many mediums of promotion for example print, outdoor, events, online. You should select mediums that your target audience visits/uses.
- Yes
- No
- Don't Know
18. Have you decided on a message for promotion?*
Message for Promotion: Message for promotion is the content and theme you want to use. For example you may want to say "Try it once".
- Yes
- No
- Don't Know
19. Have you tried changing the messaging in your promotions and analyzed its impact on sales?*
Try changing the messages: You would not know what message resonates with your customers until you try a few.
- Yes
- No
- Don't Know
20. Have you reviewed your promotions strategy with respect to the market scenarios?*
Market Scenarios: How you would react to new competition, new product or aggressive pricing by competition.
- Yes
- No
- Don't Know

* All Fields are mandatory.
Place of Business
21. Is your business located at a prominent location?*
Prominent Location: For businesses that expect customer footfall prominent location is the area where there is regular flow of customers for example, near educational institutes, in shopping malls, shopping streets, etc. For businesses that deal with other businesses (like trading ) prominent space could be commercial office locations.
- Yes
- No
- Don't Know
22. Is your place of business easily accessible?*
Accessible: Locations connected with public transport like buses, trains, auto rickshaws.
- Yes
- No
- Don't Know
23. Is the place of business prominently visible with clear hoardings, signages, boards, etc.*
Visibility: Hoardings and other signages help customers locate your business easily.
- Yes
- No
- Don't Know

* All Fields are mandatory.
Packaging/ Collaterals
24. Is the packaging of your product/collateral for your service as expected by the Industry Standards?*
Quality: Packaging protects the product and bad packaging may spoil the product. For example, packing juices in a tetrapack preserves them for a longer period of time.
- Yes
- No
- Don't Know
25. Is the packaging of your product/collateral for your services appealing and does it stand out from the competition?*
Appeal: Quality of packaging impacts the sales and branding.
- Yes
- No
- Don't Know

Marketing Plan Assessment results are calculated based on your response to the questions. Please confirm your response.

* All Fields are mandatory.
My Business Idea*
Facilitator Email
Handholder Email
Has Come From
Email Id Filled Before
Status
Total Points Obtained
Total
Percentage
Source
Source Specific
Campaign
ProspectID
LS Response
PDF
Business Rule
Impact Response
Error Code
Response Message
UTM Source
UTM Medium
UTM Campaign
Consent*
I agree to the terms and conditions and authorise deAsra and deAsra's Partners to contact me on the number provided. This will override the registry with DNC/ NDNC.

Please enter the 4-digit OTP you have received

Did not receive OTP? Try again!

wrong OTP try again!!

Provide Your Information to Submit a Request

Step 1 of 7

0%

Please fill your personal details. You will receive the result of Funding Readiness Evaluation on your e-mail id.

About Me

*Fields are mandatory.
Name*
First Last
Country Code*
Phone*
Comma Separated Emails
Email ID
Business Name
Business Sector*
Name
Industry

(Please select all options that are applicable to you / your team)

Business identity and financial formalization
1. Do you have your personal KYC documents such as PAN Card, Aadhaar Card and address proof?*
- Yes
- No
2. Do you have a PAN card for your business ?*
(For those other than Proprietorship concerns)
- Yes
- No
- I have a Proprietorship concern
3. Do you have the address proof of your business?*
(Either Rent Agreement or ownership documents like Index II, latest Property Tax paid receipt etc.)
- Yes
- No
4. Do you have necessary registrations / licences / permissions that are applicable to your business?*
(For e.g. Shop Act, FSSAI for food business, TR licence for transport business etc.)
- Yes
- No
- Not applicable/required to my business activity
5. Do you have your business formation documents? (For those other than Proprietorship concerns)*
(E.g. Partnership Deed, Certificate of Incorporation or MOA & AOA etc.)
- Yes
- No
- I have a Proprietorship concern
6. Do you have a Udyam Registration?*
(Not applicable for Trading businesses)
- Yes
- No
- My business activity is trading
7. Do you have a GST Registration, if applicable to your business?*
- Yes
- No
- Not Applicable to my business
8. Do you have a bank account?*
- Yes
- No
9. Did you file the ITR for your business, for the previous year?*
- Yes
- No
10. Do you have the financial statements of your business for the last financial year?*
- Yes
- No
- My business is in existance for less than 6 months

(Please select all options that are applicable to your loan application)

Credit Worthiness
1. Did you take any secured/unsecured loan in the past and paid/ are paying it back on time?*
- Yes
- No
2. Do you repay existing loans regularly?*
- Yes
- No
- I have not taken any loans
3. Are the loans where you have given guarantee regularly repaid?*
- Yes
- No
- I am not a guarantor for any loans
4. Do you regularly pay credit card bills?*
- Yes
- No
- I don’t use credit card
5. In the last six months, did you apply for a loan, and was the loan approved?*
- Yes
- No
- I have not applied for any loans
6. Can you raise margin money?*
- Yes
- No
7. Can you provide guarantors for the loan?*
- Yes
- No
8. If required, can you provide a collateral security?*
- Yes
- No
9. Do you have sufficient cash to settle day-to-day and long-term payments like salary, rent, EMI etc.?*
- Yes
- No

(Please select all options that are applicable to your loan application)

Digitisation
1. Do you use digital payment modes like internet banking and UPI?*
- Yes
- No
2. Do you use any Apps, software or Excel Sheets to record your business transactions?*
- Yes
- No

Funding Readiness is calculated based on your response to the questions. Please confirm your response.

My Business Idea*
Years in Operation*
Facilitator Email
Handholder Email
Loan Amount Required*
Has Come From
Email Id Filled Before
Status
Total Points Obtained
Total
Percentage
Source
Source Specific
Campaign
ProspectID
LS Response
PDF
Business Rule
Impact Response
Error Code
Response Message
UTM Source
UTM Medium
UTM Campaign
Consent*
I agree to the terms and conditions and authorise deAsra and deAsra's Partners to contact me on the number provided. This will override the registry with DNC/ NDNC.

Please enter the 4-digit OTP you have received

Did not receive OTP? Try again!

wrong OTP try again!!

Provide Your Information to Submit a Request

Step 1 of 7

0%

Please fill your personal details. You will receive the result of Funding Readiness Evaluation on your e-mail id.

About Me

*Fields are mandatory.
Name*
First Last
Country Code*
Phone*
Comma Separated Emails
Email ID
Business Name
Business Sector*

(Please select all options that are applicable to you / your team)
1. I have or one of my team members has core or vocational training for this business. (Examples of Vocational courses -The courses which give business specific knowledge along with hands-on exposure are known as vocational courses. For eg. Event management course, photography course, food processing course, etc.) **
- Yes
- No
2. I have or one of my team members has experience or knowledge of running this business. (For eg. Have worked in an organisation having same line of business or have done internship in that area or have worked at a friend's workplace, etc.) **
- Yes
- No
3. I have necessary documents like PAN, Adhar card, Address proof, etc.) **
- Yes
- No
4. I /we have industry expert's support/ guidance/ mentorship.
- Yes
- No

(Please select all options that are applicable to your loan application)
1. Can raise margin money. **
- Yes
- No
2. Can provide guarantors. **
- Yes
- No
3. Can provide collateral security. **
- Yes
- No

1. I have repaid all my past loans regularly **
- Yes
- No
- I had no past loans
2. I repay all my existing loans regularly **
- Yes
- No
- I do not have any loans
3. Repayment of the loan for which I have given guarantee is regular **
- Yes
- No
- Have not given guarantee
4. I have filed income tax return for the previous financial year.
- Yes
- No
- My income is not taxable

Funding Readiness is calculated based on your response to the questions. Please confirm your response.

Industry*
Other Industry*
My Business Idea
Facilitator Email
Loan Amount Required*
Has Come From
Email Id Filled Before
Status
Total Points Obtained
Total
Percentage
Source
Source Specific
Campaign
ProspectID
LS Response
PDF
Business Rule
Impact Response
Error Code
Response Message
UTM Source
UTM Medium
UTM Campaign
Consent*
I agree to the terms and conditions and authorise deAsra and deAsra's Partners to contact me on the number provided. This will override the registry with DNC/ NDNC.

Please enter the 4-digit OTP you have received

Did not receive OTP? Try again!

wrong OTP try again!!

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