She has managed an advertising agency for more than 25 years and is now a consultant to B2B and B2C SMEs in marketing & branding, Go To Market (GTM), and business strategy. She is also the Director of Business and Corporate strategy at UJA – Udyen Jain & Associates. She has been closely with Mahratta Chamber of Commerce Industry and Agriculture (MCCIA) and also writes for their magazine ‘Sampada’ on branding for SMEs. She is currently a mentor at Malhotra Weikfield Foundation.